Press Release
May 2010
The frame shows a series of outstanding and sculptural orchids on both temples and the petals of the flowers are so thin and carefully bent that they seem real. Harmonious gradient colours complete the realistic effect of the decoration and give it a refined touch of femininity.
This exceptional new frame is the result of an ongoing research and development on the already worldwide recognized HD Technology. This patented technology allows the transformation of textures and colours into crisp high definition which shows depth, offering a new world of outstanding 3D patterns and textures. HD Nano Technology, the latest creation by OKIA, has also been used to realize the floral decorations: the traditional thickness of HD acetate has been reduced in order to obtain a more flexible, lightweight and tough product, while keeping the same effect and the versatility of the original.
Thanks to the progress of HD Technology, 3D floral decorations that we usually see only on dresses, hair bands and other accessories are applied for the first time also on eyewear: charming and full bloom flowers bring attention to the frame and make it a perfect expression of both harmony and glamour. Fashion and sculpture meet, creating 3D embellishments and tactile details that combine fantasy with sensuality and innovation. The new floral HD frame is the most up-to-date answer to the needs of women who love dreams and romanticism but are also concerned about fashion and quality.
An extremely elegant and technological setting with high quality details has hosted an ongoing flow of visitors and optics specialists from the world of press and design: varnished floor, curved counters, enlightened displays and video walls.
During the fair a huge participation to the events organized by the company to better explain the patented HD technology has been registered: a Press Conference and a Designers' Workshop have shown to an en enthusiastic public of national and international representatives the background and the numerous recognitions of this extraordinary technology, as well as its endless and revolutionary applications in design and eyewear industry.
High Definition Technology is opening new incredible possibilities for product design and development, thus overcoming limitations and rules in the world of creativity. This patented technology allows the transformation of textures and colours into crisp high definition which shows depth, offering a new world of outstanding 3D patterns and textures. Thanks to this technology it is possible to combine within one frame a wide range of specific colours, gradients and patterns that will keep lasting sharp and clear since totally embedded into the crystal clear covers.
HD Nano, the thinnest HD Acetate than ever, is the latest creation by OKIA Optical Co. Ltd. and has been presented just in occasion of the outstanding optics fair: thanks to a strong research on the working process of HD acetate, the traditional thickness of this material has been reduced in order to obtain a more flexible, lightweight and tough product, while keeping the same effect and the versatility of the original.
As a result of the ongoing research and improvement of this worldwide recognized technology, the new frame combines the high quality and impact resistance of HD Acetate with a trendy design concept. Thanks to BMT technique, which allows detailed incisions with a strong metallic touch, basic shape and geometric patterns stand out against the acetate and create an attractive combination of quirky and bright colours. Stripes, squares and rectangles are the main elements of the texture and each pattern is clearly defined thanks its bold colour-blocking.
The new HD frame is the answer to an increased interest in abstract geometric shapes that OKIA has observed in the last times. Moreover, this kind of patterns is perfectly suitable for both boys and girls and gives them an extremely up-to-date look.
OKIA has always put the individual needs of its customers at the first place among its key values, together with commitment to product development and innovation and service quality. HD technology, thanks to its endless applications throughout the eyewear sector, is opening new incredible possibilities for product design. This patented technology allows the transformation of textures and colours into crisp high definition which shows depth, offering a new world of outstanding 3D patterns and textures. Furthermore, the so-called BMT technique marks one more step forward in overcoming rules and limitations to creativity. BMT, in fact, allows ultra-shape incisions making the realization of any kind of pattern possible.
The new OKIA HD press kit will agape you
Twice a year, for Mido and Silmo, OKIA comes out with an exclusive, funny and original press kit able to show how HD technology is versatile and reliable. Thus, through the years, fairs have become an exciting appointment to discover how the incredible OKIA creativity and originality - thanks to the patented HD technology - could be applied. The unlimited possibilities offered by HD Acetate, indeed, offers design a breakthrough in terms of colours, patterns and textures applied to acetate. In the past press kits like the chocolate box or the fresh apple, they have been hailed from everybody. MIDO 2010 will be the turn of the HD Ring and the Proposal Case.
Specifically created to seal the special relationship with its partners, clients, consumers and trade press, the new OKIA press kits - a charming box - will marvel everyone. With ingeniously designed, the press kit offers a fancy case housing a special ring in silver colour and with an 100% pure HD diamond on top.
"WILL YOU HD ME?" is an inlaid metallic silver tag-line inside the diamond thanks to the OKIA BMT patented technology applied to the acetate. BMT, in fact, is a special technique of HD acetate to create a strong metallic touch on acetate sheet allowing an ultra sharp cutting for all patterns. The metallic lines create a detailed pattern that stands out against the acetate base.
This special present is delivered in a refined and stylish box recognizable by the HD acetate ribbon placed on top of it and with an amusing booklet to recall the "Love story" between HD OKIA and consumers.
The Proposal kit has been created to delight OKIA contacts and friends that have been constantly growing in these years and go hand with hand with the development in terms of information and knowledge of the product. After many annual appointments looking like dating, MIDO 2010 gives the opportunity to start important and profitable business relations. Again the 2010 press kit stands out for originality, a distinguish quality of OKIA Co. Ltd.
The step up of the exclusive frames collections created by Okia
Qoins® is the top quality men eyewear collection created by OKIA and inspired by vintage products and retro classical design: linear shapes and precious details are the features of this line created for strong characters demanding exclusive quality. The highly modern use of material and shapes are aimed to capture instantly a timeless elegance.
Collectable and retro-style lighters is the leitmotif behind the new Qoins® collection that will be presented at MIDO 2010. Through an original design and patented HD technology each frame presents a new texture that deeply recalls the touch and feeling of lighters with hinges that perfectly reproduce the wheel of a lighter. The eye-shape is easy to wear while temples are completed with a detailed and refined design. Classic colours like black and dark tan reflect a sense of exclusivity and luxury.
Capriss® collection embraces the needs of all innovative women, trendsetters who are imaginative and romantic but are concerned about quality. For the incoming season OKIA has realized a new style - CP 09022 C2 - defined by reflects of charming feminine look. It suits the modern taste of finesse mixed with fantasy.
The distinguishing look of the brand is recognizable in this style by precious details. The front presents metal inserts enriched by "C" brand - logo matching the temples pattern. An exclusive trans-seasonal appealing floral pattern has been chosen for the temples realized in HD acetate patented technology. A subtle decoration, Star TG pattern at end tips, reveals the sophistication in all details. The frame eyes-shape has been developed to suit progressive lenses.
An entertaining and in depth presentation organized to learn more about
OKIA, its activities and goals
MIDO 2010 is the international showcase where OKIA will present the HD technology to Designers and international trade press.
A workshop - organized with the aim of increasing in-depth knowledge of the exclusive HD technology and unveiling the unlimited applications offered by the patent across the whole eyewear sector - will take place Friday, March 5th at 2:00 p.m. at OKIA booth R29 S30, Mido Design Lab Pav.24.
This special event has been organised to further explain and illustrate the endless applications of HD patented technology throughout the eyewear sector. Thus, the appointment will give the opportunity to discover and learn about this revolutionary technology, a unique patented technology capable to make the difference in a world where there is still too much limitation and rules for creativity.
HD technology, indeed, is literally opening up whole new possibilities for product design and development, a revolution that can unlock thinking and open new room for creativity design. The application of HD technology is a powerful tool to reach a new level in creativity: new colours, new shapes, new textures.. Anything imagination can produce can be now realized! Such an important invention has been patented by OKIA Optical Col. Ltd. as long as patents play in fact the decisive role in advancing of science and technology worldwide.
The fair will provide the ideal setting for members of the trade press and designers to meet directly with the management of OKIA and learn more about the Company.
THREE OF OKIA'S PRODUCTS SELECTED AS THE WINNERS
Another world-wide recognition has been achieved by OKIA: three of its products have been chosen as the award winners of the iF material award 2010 in the "Product" and "Process" categories.
Once again OKIA, the well-known eyewear service provider based in Hong Kong, confirms the high value of its products and the success of its ongoing research in technology and innovation.
Radiant Lens, chosen for the "Product" category, is an ultra-thin reading lens made of new invented lens material. Its incredible lightweight offers wearers extraordinary wearing comfort, while its patented silhouette lens design brings a remarkable sleek look to the glasses. Radiant Lens is extremely tough and features an impact resistance which is fourfold of that of Acrylics reading lens, assuring no cracking nor crazing for drill hole or nylon wire mounting even under high stress. UV-400 protection and multi-feature surface treatments are available.
Zicai and Legend of the Mask have been selected for the "Process" category.
The revolutionary Zicai eyewear takes inspiration from the design of the Chinese decorations traditionally applied on perfume bottles. It is made of patented Casting High Definition (HD) Acetate, which offers a new world of outstanding 3D patterns and textures floating within the frame. Thanks to this technology it is possible to combine within one frame a wide range of specific colours, gradients and patterns that will keep lasting sharp and clear since totally embedded into the crystal clear covers. Moreover, the high dimensional stability allowed by HD technology means better reliability and comfort properties for the frame.
The sunglass Legend of the Mask is made of patented High Definition Acetate as well. It is inspired by the Face Changing, one of the most fascinating arts of China. In Chinese opera stage costumes are painted faces and each of them represents a character's mood: performers can change their painted mask in the snap of a finger right on stage.
The patterns are made in gold and gun colour, with a strong metallic touch and an elegant luxury feeling. The metallic lines create a detailed pattern that stands out against the demi-acetate thanks to the BMT technique, that allows ultra-shape incisions.
Furthermore, a double layer of BMT is applied to create an illusion of spectacular and vivid 3D effect.
The continuous research and the constant improvements of HD Technology have brought OKIA Team to reach a new important frontier in the working of HD acetate: HD thickness has been successfully reduced in order to obtain a much more flexible material and very light weight, while keeping the same effect of the original. Acetate has always been the material of choice in the eyewear industry and OKIA Optical Co. Ltd., introducing the HD Nano, has set the condition to start a brand new revolution in the eyewear sector.
While currently the market offers a wide range of flexible eyewear made in metal, thin and resistant acetate frames are not yet available. Presenting HD Nano, OKIA is now able to supply this lack offering a collection which has been expressly created applying very thin acetate to show the characteristics and peculiarities of this innovative material and designed to meet both women and men needs.
HD Nano: TECHNICAL SHET
The collecion "HD Nano" is made by High Definition Acetate and metal.
The rimless frame has acetate temples with metal inserts; very light in weight and with flexible temples.
Wide range of patterns and High quality multi-colours
High Definition Acetate with wide range of specific colours, gradient and patterns within one frame, it's literally opening up whole new possibilities for eyewear industry. Thanks to HD technology applied to acetate, it is now possible to have a large range of textures like: Animal Print, Geometric Print, Arabic Print, Black & White 2 tones colour patterns and more.
No set up tooling cost
High Definition Acetate brings greater ease of use and flexibility to the industry, having no set-up tooling costs for any shapes and patterns.
Patent protection
With patented technology, the products are unique in the market.
Innovation
OKIA is committed to innovation and transcending the boundaries between fashion and technology. The drive behind this new technology has been in response to our clients needs for fashion and eyewear than can express quality, highly opaque colours and complex textures and high detailed imagery.
CAPRISS® is the high quality eyewear collection for trendsetting and unconventional women designed and entirely produced by OKIA Optical Ltd. Co. The collection was born in 2008 and is already the expression of both harmony and glamour. It has been designed with fashionable features in order to satisfy all the expectations of modern women.
For the incoming season OKIA has realized a new style to increase the wide offer in CAPRISS® collection and this new style - CP 09022 C2 - will be presented for the first time during the international MIDO 2010 Fair. The style reflects a charming feminine look and contemporary elegance. It suits the modern taste of finesse mixed with fantasy and vivid imagination, perfectly keeping the balance between classic beauty and modern inspiration. The distinguishing look of the brand is even more recognizable in this style by unique precious details. The front is in HD acetate and presents metal inserts enriched by "C" brand - logo perfectly matching the temples pattern. An exclusive trans-seasonal appealing floral pattern, Chrysanthemum, has been chosen for the temples and realized in HD acetate patented Technology. A subtle decoration, Star TG pattern at end tips, reveals the extreme attention and sophistication in all details. The frame eyes-shape has been developed to suit progressive lenses.
About Capriss®
Capriss®, is a high quality eyewear collection, targets to trendsetting women. It is an expression of dreams and fantasy combining sensuality with innovation to create a passionate range of eyewear to keep women ahead of the curve. The Capriss® line draws together the inspiration of fantasy with the High Definition technology of acetate, presenting a new generation of colours and patterns in frames, making it desirable for women. Capriss® embraces the needs of innovative women trendsetters who are imaginative and romantic but concerned about quality. Each collection is characterized by an elegant combination of colours and materials that aims to a sophisticated women target. Frames keep the lines and stylistic contents which are typical of the brand, and, at the same time, they make sure that the new fames have always that touch of innovation fully illustrated through HD technology.
A collectable object is highly assessed by collectors because it is rare or beautiful. Qoins® Eyewear is, indeed, collectable. Inspired by vintage products and retro classical design, Qoins® collection reflects a timeless attitude towards life that is full of emotional suggestions and sensations.
Collectable and retro-style lighters is the leitmotif behind the new Qoins® collection that will be presented and displayed at MIDO 2010. Through an original design and and patented HD technology each frame presents a new texture that deeply recalls the touch and feeling of lighters with hinges that perfectly reproduce the wheel of a lighter. A lighter is a very special object, not only useful but also collectable for many different reasons: its value, the history and memoirs hedged in such a personal effect.
The eye-shape is easy to wear while temples are completed with a detailed and refined design. Classic colours like black and dark tan reflect a sense of exclusivity and luxury.
Qoins® is the top quality men eyewear collection created by OKIA Optical Ltd.Co. and inspired by vintage products and retro classical design: linear shapes and precious details are the features of this new line created for strong characters demanding exclusive quality and with a very individualist taste. The highly modern use of material and shapes are aimed to capture instantly a timeless elegance. Through the use of innovative materials and the HD Technology patented by OKIA, the signature design is both tactile and unique.
Following the great success achieved by the former series, OKIA has created the 2010 new collections which will be presented for the first time on the occasion of Mido.
The new OKIA HD collections reflect once again the exclusive style of the company. Refined and precious, the new lines - Gold&Silver Animal Print and India Pattern - have distinctive features for sophisticated luxury.
Gold&Silver Animal Print has been inspired by the natural beauty of animal kingdom and realized by OKIA patented BMT technique for gold and silver metallic colour.
BMT is a special technique applied to HD acetate to create a strong metallic touch on acetate sheet. Thanks to BMT technique, details and reflective patterns can be easily realized creating a luxury feeling.
OKIA has designed this glamorous pattern to meet the latest colour trends in accessories and apparel area for the incoming season. OKIA, strong of more than 30 years of expertise in the eyewear sector, is able to reproduce animal textures such as Zebra, Snake and Leopard in metallic colour. The extreme fine finishing of the BMT technique can perfectly display the intricate details.
For the India Pattern collection OKIA designers' team has been looking to different countries and cultures to elaborate a new concept of ethnic style, different from everyday life and very exotic. The ethnic influences have brought a huge potential in the range of prints and patterns and are a real source of inspiration.
Creative ideas have been captured from lifestyle: relics, festival, floral, handicrafts or architecture. The new designs, colours and patterns are actually describing stories.
The matching of different styles has recently pulled the fashion industry into a complete new ethnic mood.
Once again OKIA has achieved the highest level in innovation, crossing the boundaries between fashion and technology. The development of new technologies have found its motivation in meeting the needs of its customers, giving birth to a fashion eyewear made of quality, colour, textures and highly detailed imagery.
OKIA Optical Co. Ltd. has applied for and obtained patents for its High Definition Technology (HD) in a number of countries and regions. Our HD technology excels in displaying patterns and/or graphics more clearly and vividly than the current technologies by using our proprietary high resolution plastic devices and components as well as manufacturing processes. Our HD products won much kudos in such world-renowned competitions as Silmo d'Or 2008, Silmo d'Or 2009 and iF Design Award China 2009.
However, since the inception of our HD products and technologies, we have detected numerous incidents of infringement of our HD products and technologies. To Act against such infringement of our IPR and to protectusers of our HD products, OKIA has taken strong measures and issued in various media and through many channels a serious and stern warning against infringers. We has informed all infringers, individuals, groups or entities, that OKIA will take all necessary legal actions to protect its IPR and uphold justice for the consumers. At the same time, we are calling on colleagues in our trade and members of our community to notify OKIA in any time when they discover such infringed products and/or related invoices and documents. That will help to stem the tide of IPR Infringement against the progress of science and technology for the benefits of our society.
Patents play a vital role in advancing science and technology and in accelerating social progress. But the creation of a patent requires a tremendous amount of effort by innumerable dedicated inventors and other support members. Robbing them of their inventions and fruits of their hard work, the infringers enjoy an ill-gotten and undeserved gain . Is this something our law-abiding citizens can and should tolerate? We are calling on all our friends and fellow citizens to do the right things that we all believe in and talk about. Together we can guard against any IPR infrigement for our own good and strike a heavy blow against those infringers and pirates who are holding back the progress of our society.
Those individuals and groups who copy or use, OKIA's patented HD Technology or in combination with other methods to make, sell or offer to sell any HD product without first getting OKIA's approval in writing, are committing a violation of intellectual property rights. OKIA will, without hesitation, take all necessary actions, including initiating legal proceedings, against the infringers.
"Our resolve to fight counterfeiting - says Jacky Lam, Head of Sales and Marketing - is both strong and necessary to ensure that our customers receive the innovation, originality, reliability and safety that HD promises, a promise that is backed by more than 30 years of expertise in the eyewear sector. The counterfeiters' poor quality is clearly recognizable in patterns to us - and for a new technology that many people have not yet seen, they may assume what they are looking at is the original HD." Mister Lam points out "all the counterfeited products that we have seen were easily blurred or peeled off in materials and textures that quite often are subject to cracking - it is clear that they can't get the same results as OKIA and HD - In many cases counterfeit products throughout could pose even greater risks for consumer - triggering allergies in some users. In addition, a low-quality product may cause damage to the face or lens because it doesn't meet the same quality or safety standards that original products guarantee."
OKIA only uses state-of-the-art technologies and innovative materials to achieve complete customer satisfaction and protect the interest of customers. This way the Company can assure and guarantee patent protection to customers offering at the same time an extremely wide range of pattern in high quality multi colours.
HD is a patented technology owned only by OKIA together with all the other patterns they create meeting all international quality standards. Fast delivery and no set up tooling costs are additional and important benefits customers can rely on.
This innovative product coupled with OKIA's 30+ years experience in the eyewear field has led others to attempt nothing short of copycat of HD technology and concept.
OKIA has encountered numerous products falsely claiming to be made using their technology and for this reason has expressed deep appreciation to their customers for the support given in recognizing the importance of OKIA Intellectual and Industrial Property of HD Technology Acetate.
OKIA, the Intellectual Property (IP) owner of HD technology Acetate, will maintain continuous efforts to take all possible legal actions to enforce our IPRs and to create a safe and secure environment for our customers while using our HD technology or products.
In confirmation of the innovative value of OKIA exclusive HD technology, two of its products have been nominated for Silmo d'Or in 'Accessory' and 'Product Environment' categories.
OKIA is world-wide known for its technological and innovative approach to eyewear. Creativity and authenticity are the keys to OKIA success, not only with consumers but also with the operators in the sector.
Glamour, chosen for the 'Accessory' category, is a hair pick in Chinese style, made of High Definition (HD) Acetate which is solely produced and patented by OKIA Optical Co., Ltd. This technology allows the transformation of textures and colours into crisp high definition showing depth and a range of textures.
Glamour design is inspired by flowers. Floral prints are one of the key print motifs in fashion. It is a trend that never goes away, because it embodies the spirit of femininity. HD Acetate offers the possibility to create metallic floral designs based on any natural reference: flowers, blossom, and so on. Glamour is embellished thanks to BMT technique applied to acetate to re-create the metallic and sheen floral patterns on HD acetate. These metallic shapes feature more texture and come up with bright strong floral prints.
Glamour works as both a hair pick for your styling as well as a button for the eyewear pouch. It wishes to target the trendsetting women who concerns about their appearance.
The Capriss Display Set has been selected among others to concur in the 'Product Environment' category. The set is made of several smart tools useful to set up shop-windows or shop-corner: displays, diamond-shaped paper stands, cube press gifts, frame containers, cleaning cloths and white paper boxes.
Capriss is the feminine eyewear collection designed with inventiveness to interpret the feeling of fanciful dreams and unique trends in eyewear. It embraces the needs of innovative women trendsetters who are imaginative and romantic. Capriss inherits the spirit of creativity through consistent colorations and its unique diamond shape. Sharp and eye-catching colour of Burgundy represents the outstanding modern women's personalities: courageousness, confidence and attractiveness. Display in diamond shape signifies the characteristic of modern women who are elegant and who possess ever-lasting brightness in lives.
OKIA invites you to discover the unlimited possibilities offered by HD Acetate, the exclusive patented technology that allows you to play with colours, patterns and textures.
On the occasion of Silmo you will discover the latest Okia creation: BMT Apple. This special kit has been created to show how HD technology is extraordinary. This technique, in fact, offers a breakthrough in design for the eyewear industry which had previously been limited to flat textures and limited colours. HD technology eyewear application means reaching a wide range of specific colours, gradients and patterns within one frame opening up whole new possibilities for product design and development.
BMT is a special technique of HD acetate to create a strong metallic touch on acetate sheet. It allows ultra sharp cutting for all patterns. The metallic lines create a detailed pattern that stands out against the acetate base. Details and reflective pattern can be easily realized by BMT to create a luxury feeling. Double layers of BMT are applied to create an illusion of spectacular 3D effect.
Using HD, you can create any pattern you want, without restriction!
To receive the HD Apple please contact: hd@okia.com
WHEN THE CONVENTIONAL MEETS THE UNCONVENTIONAL
SILMO 2009 - The new Capriss® collection tells a fairy tale: the tale of women's imagination, a fabulous world where fantasy meets fashion to comfort every woman. The new exclusive frames are made special by their High Definition Acetate and they are extremely easy to wear, thanks to their original and sophisticated style. The new collection presents a wide range of style proposals combined with different patterns to satisfy anyone's desire. Some models present a mix of conventional black colour with unconventional frame design with open end-pieces. Some others are characterized by classical arabesque prints on the temples created to give a unique and romantic taste to the eye-look.
The HD technology allows the use of gradient colours to create dim lighting effect, which stimulate unlimited imagination as well as reflecting mysterious and complex feminine characters.
THE TIMELESS COLLECTION FOR STRONG PERSONALITIES
SILMO 2009 - "Collectable" is the main concept of Qoins® eyewear: a timeless collection that only strong personalities can wear on. New styles are realized to give men a platform to collect their happiest moments. Qoins® collections present a classic design combined with the innovative HD Technology: a very simple and soft design but strong in details and character. The new collection is playing around HD technology to create special patterns inspired by vintage cameras. The HD technology applied to eyewear integrates and reinvents retro textures and forms into a contemporary design. The new patent High Definition technology is opening up a range of new possibilities for product design and development allowing the creation of patterns in acetate. HD Acetate offers a breakthrough in design for the eyewear industry which had previously been limited to flat textures and limited colours.
Qoins® interprets a male character, transporting his real soul into eyewear. Through the use of innovative materials and thanks to the exclusive HD Technology patented by OKIA, the signature design is both tactile and unique. The HD Technology applied to eyewear integrates and reinvents retro textures and forms inspired by vintage cameras into a contemporary design classic unlike anything in the market today.
OKIA, one of Hong Kong's leading eyewear innovation Companies, is launching 3 new exciting patterns available thanks to patented HD Acetate, the exclusive technology for making patterns on acetate sheets which allows the transformation of textures and colours into crisp high definition, showing depth and a wide range of textures. To meet current global fashion trends, OKIA' s Product Design and Development department is introducing a wide range of new patterns based on the three most important themes of the moment: BMT, Shimmery and Mosaic.
Mosaic is the art of creating images with an assemblage of small pieces of coloured glass, stone, or other material. This decorative art utilizes small pieces of stone or glass of different colours and shades to create pattern or images. Mosaics are one of the hottest trends for home and accessories decoration and this is now moving closer to apparel. Light colours and intricate patterns brighten up the gloomy mood and inject happiness into fashion industry. Thanks to the exclusive HD Acetate Technology is now possible to re-create the same effect on acetate sheets.
Okia invites you to Silmo to discover the BMT and Mosaic patterns!
Using HD, you can create any pattern you want, without restriction!
Engaging the social nets is part of a new marketing strategy involving new ways of promotion at anyone's reach. These new marketing tools will be introduced to give the brands a new, trendy and dynamic image. The purpose is also to be closer to the consumer and allow interaction between the Company and the fans of each brand. Besides that Facebook and the new websites will be useful to promote special events and new collections.
OKIA has designed its profile and fans group on Facebook with the aim of keeping all its members informed about their latest news or even have a glance on their upcoming collections. Through Facebook, the Company will experience an interaction that a normal website doesn't allow. Now it will be easier to chat with Okia sending comments, queries and suggestions. Information will get through to the members contacts and will be gradually expanded through the net.
For further information visit www.facebook.com!
www.qoins-eyewear.com
www.capriss-eyewear.com
OKIA, one of Hong Kong's leading eyewear innovation Companies, is proud to announce the launch of 3 new exciting patterns available now thanks to patented HD Acetate, the exclusive technology for making patterns on acetate sheets which allows the transformation of textures and colours into crisp high definition, showing depth and a wide range of textures.
To meet current global fashion trends, OKIA' s Product Design and Development department is introducing a wide range of new patterns based on the three most important themes of the moment: BMT, Shimmery and Mosaic.
BMT is a special patented technique of HD Acetate to create a strong metallic touch on acetate sheet. It allows ultra shape incision for all patterns. The metallic lines create a detailed pattern that stands out against the base acetate. Details and reflective patterns can be easily realized by BMT to create a luxury feeling. Gold and Silver will dominate fashion accessorizes of the incoming season and, thanks to BMT, it will be very easy to create metallic effects like logos or floral decorations on acetate.
Okia invites you to Silmo to discover the Shimmery and Mosaic patterns!
Using HD, you can create any pattern you want, without restriction!
At Silmo 09 OKIA is introducing new styles created as usual with a very simple and soft design but strong in details and character. The new collection will introduce a wide range of frames totally made with the exclusive HD technology patented by OKIA.
The HD technology applied to eyewear integrates and reinvents retro textures and forms inspired by vintage camera into a contemporary design classic unlike anything in the market today.
The new patent High Definition technology is opening up whole new possibilities for product design and development allowing the creation of patterns in acetate. HD Acetate offers a breakthrough in design for the eyewear industry which had previously been limited to flat textures and limited colours.
JUNE 2009 - CAPRISS®, the high quality eyewear brand is now presenting the new glamorous models, ready to catch the attention of all their estimators at first sight.
The new exclusive frames are made specially by their High Definition Acetate and they are extremely easy to wear, thanks to their original and sophisticated style. The excellent quality of the materials used and the meticulous care of the most precious details are created to suit every woman.The style of the brand is even more recognizable by unique and refined details such as the simple and subtle metal part decorations with the engraved and embossed C logo. Elegance and preciousness are evoked by the classical high definition patterns.
An unpretentious but sophisticated texture for the realization of these original frames, created to satisfy the most demanding women in terms of charm and quality. These models are designed with High Definition Acetate and embellished by metal details.
OKIA is proud to announce the launching of a Patented Slide Friendly System Technology , named MIX, to switch a variety of temple patterns within a single frame.OKIA, one of Hong Kong's leading eyewear innovation Companies, is introducing a new eyewear collection that enables you to mix and match a variety of temple patterns within a single frame to suit your mood and personality.
MIX, the patented Slide Friendly System Technology allows ultra-quick conversion from formal eyewear style to casual eyewear style and back.
Interchanged temple is using patented HD acetate, the concept and technology produced by OKIA which will bring a new world of colour and pattern possibilities for fashion and lifestyle products. Interchanged temple will provide a wide range of patterns for the temple to match with different function and enhance the flexibility of an eyewear.
Three collections - Men, Women and Teenagers - have been created to fulfil everyone expectation to be unique and different every day.
Make you life distinctive: change your eyes everyday!
Set up in October 2008 for the first time, OKIA show room is located in the centre of Milan, in one of the most fashionable areas. The new office is nowadays the European point of reference for European distributors, customers, chains, opticians and European trade press: a new strategic meeting point for OKIA marketing and communication departments.
In order to confirm the widespread success achieved by OKIA frames, this location will host on Thursday, 5th March 2009 an important event dedicated to American, European and Italian trade press, key design professionals and distributors. Visitors will enjoy the new collections preview and appreciate the new possibilities in color, texture and pattern allowed by the patented High Definition (HD) Acetate.
High Definition technology allows the transformation of textures and colors into crisp high definition which shows depth, a range of textures and patterns.
QOINS™, the men's collection, revisits and reinterprets vintage style meeting the demand of different retro style customers and, in particularly, the sophisticated male customers with a strong personality.
Combining sensuality with the innovation of HD acetate technology CAPRISS™ is designed with imagination and interprets the needs of innovative women trendsetters who are imaginative, romantic and concerned about quality.
OKIA, an innovative and integrated eyewear service provider based in Hong Kong, is proud to welcome all visitors in its fashionable Italian show room as to let them have an insight on style and technology.
OPEN DAY from 10am to 8pm - Thursday, 5th March 2009 - OKIA showroom - Milan.
High Definition Acetate is a patented technology for making patterns on acetate sheets. The introduction into the market of HD is literally transforming the eyewear industry with its new world of possibilities in colours, textures and patterns.
This technology allows the transformation of textures and colours into crisp high definition which shows depth and a range of textures. With a wide range of specific colours, gradients and patterns within one frame, HD is opening up completely new possibilities for product design and development.
Besides enriching the depth and showing vivid, life-like patterns, HD technology embellishes the material thanks to the illusion of spectacular 3D effects.
To better understand the unlimited possibilities it offers, OKIA invites you to play a puzzle: Use the 7 pieces of the HD puzzle in the press kit to make any shape or pattern. To receive the HD puzzle please contact hd@okia.com.
Using HD, you can create any pattern you want, without restriction!
Qoins™ distilled its character and texture into eyewear!
Qoins™ the men collection inspired by vintage products and retro design classics is capturing the timeless sense of style and intricate details of the period from the 1950s and 60s. Through the use of innovative materials the signature design is both tactile and unique. At Mido 09 OKIA is introducing new styles created as usual with a very simple and soft design but strong in details and character. For the first time Qoins™ is introducing a frame totally made with the exclusive HD technology patented by OKIA: front and temples -realized with the camera back cover texture - are designed with HD technology.
Wearing a Capriss™ frame days will be brightened up irresistibly!
Capriss™ is a high quality eyewear collection, targets to trendsetting women. It is an expression of dreams and fantasy combining sensuality with innovation to create a passionate range of eyewear to keep women ahead of the curve. The Capriss™ line draws together the inspiration of fantasy with the High Definition technology of acetate, presenting a new generation of colours and patterns in frames, making it desirable for women. At Mido 2009 OKIA is introducing one new colour for each eye-shape. Temples are designed with HD Technology without any golden or silver printing in order to generate a harmonious matching of front and temple and facilitate comparison for potential buyers. This collection is suitable for younger female who pursues style of simplicity yet concern fruitful details in a frame.
Animal prints are shaken up this season, creating new colours for the animal skin in bright overlapping colours. Snakes, in particularly, are always one of the most popular exotic skins used for bags, apparel and accessory in fashion. Snakes have a special appeal/ charm/ fascination on women's: the topic was either seen in glossy, natural colours or in unrealistic, rich-coloured skins.
HD technology offers the ability to create multi-layered animal skin design based on any natural reference offering glamorous collections which aim at conquering the market thanks to their beauty and quality.
Flora plays with flower theme which is a must mainstay in women wear. Wood pattern is a classic frame design that's becoming more and more fashionable. BMT can enrich the pattern by the combination of metal logo, defining elegant and sophisticated models. Inspired from natural animal beauty, Animal print confirms a key global fashion trend running through accessories and apparel pieces. HS makes gold colour and laser colour now available in any pattern and Mother of Pearl gets a real life like effect as natural mother of pearl.
HD Acetate is transforming the eyewear industry with its new possibilities in colour, texture and pattern. On the occasion of Mido 2009, OKIA offers glamorous collections which aim at conquering the market thanks t their beauty and quality.
OKIA is committed in innovating, crossing the boundaries between fashion and technology. The development of this new technology has found its motivation in meeting the needs of its customers, giving birth to a fashion eyewear made of quality, colour of a large opacity, textures and highly detailed imagery.
At Mido 09 OKIA will introduce new styles created with a very simple and soft design but, as usual, strong in details and character. Front are made of aluminum, a precious and light metal, temples are designed with HD technology and end tips present a special design with a smooth shape that offers extreme comfort. The result is a frame ultra light in weight with an ultra slim front.
The HD technology applied to the temples integrates and reinvents retro textures and forms inspired by vintage camera into a contemporary design classic unlike anything in the market today.
Capriss™ is a high quality eyewear collection, targets to trendsetting women. It is an expression of dreams and fantasy combining sensuality with innovation to create a passionate range of eyewear to keep women ahead of the curve.
The Capriss™ line draws together the inspiration of fantasy with the High Definition technology of acetate, presenting a new generation of colours and patterns in frames, making it desirable for women.
After the great success achieved by the former series, introduced into the market in Silmo 08 and inspired by the natural beauty of animal kingdom, OKIA is now launching a new line committed to the floral variety: orchids, plum blossom and safflower.
Floral prints are popular in fashion and accessory designs, it is a trend that never dies because it embodies the spirit of femininity. Thanks to the High Definition Acetate - the patented technology introduced by OKIA - orchids, plum blossom and safflower comes true into the temple.
OKIA is a Company with more than 30 years of expertise in the eyewear sector able to provide innovative services on development, designing, production and logistics.
The OKIA R&D department has launched a new patent High Definition (HD) technology to make patterns in acetate plastic. HD Acetate offers a breakthrough in design for the eyewear industry which had previously been limited to flat textures and limited colours. This technology allows the transformation of textures and colours into crisp high definition and it's literally opening up whole new possibilities for product design and development.
This innovative product induced other Companies to steal HD technology and concept. This action infringes OKIA copyright and it is illegal: HD is a patented technology owned only by OKIA together with all the other patterns they create. In order to ensure intellectual and industrial property OKIA is going to take legal actions.
"Promote the intellectual and industrial property of HD Acetate is our purpose. Apart from the financial damage - says the Company - it must be remembered also that very often counterfeit products are of very poor quality and, in many cases, they could be risky for consumer health. A low-quality product may cause damage because it doesn't meet the same quality or safety standards that original products guarantee."
OKIA reiterates its commitment to the fight against fakes. 'It is our duty towards the partners we work with, our customers and OKIA team. We are starting now and never stop fighting this problem which we consider to be absolutely unacceptable', says OKIA.
Expressiveness, research and emotions in frames which are unique as the most important moments of our lives. A paper, a pen or even a word are collectable by some people: their value arises from the simplicity of a beautiful memory."Qoins™" is a men collection thought and realized to give them a platform to collect their happiest moments.
Qoins™ integrates the texture and shape of Vintage camera into a frame; it gives birth to an eyewear brand for men. These personalities together with aluminium material create its uniqueness for the user. This collection interprets a man character, transporting his real soul into eyewear.
"Collectable" is the main concept of Qoins™ eyewear: a timeless collection that only strong personalities can wear on.
Capriss™ embraces the needs of innovative women trendsetters who are imaginative and romantic but are concerned about quality.
The new collection is characterized by an elegant combination of colours and materials that aims to a sophisticated women target. Zebra and Leopard printings, inspired from natural animal beauty, play a leading role, revealing courageous, strong and wild personalities which modern women have. The new proposals keep the lines and stylistic contents which are typical of the brand, and, at the same time, they make sure that the new fames have always that touch of innovation fully illustrated through HD technology.
In 2009 the world of OKIA will offer its customers lines with a perfect melting pot of research, creativity and technology. Every brand is enriched by peculiar details, to let people wear not only glasses but unique specimens which can enhance the personality of those wearing them.
OKIA - one of Hong Kong's leading eyewear innovation companies - has launched a new patent High Definition (HD) technology to make patterns in acetate plastic. HD Acetate offers a breakthrough in design for the eyewear industry which had previously been limited to flat textures and limited colours.In order to display the application of HD acetate, OKIA has launched a brand in Paris during Silmo 2008. A wide range of patterns - animal prints, floral motifs, checks, stripes and plaid - with the depths and detail of the original destined to satisfy the most innovative
This technology allows the transformation of textures and colours into crisp high definition which shows depth and a range of textures such as inlaid metallic. With a wide range of specific colours, gradient and patterns within one frame it' s literally opening up whole new possibilities for product design and development.
Confirming the innovative value of the HD technology, the product Reinvent has been nominated for Silmo d'Or 2008 in the "Frame Technological Innovation" Category. OKIA is confident of the creative applications for luxury brand names thanks to faster production time and patent protection.
OKIA has recently launched the HD Newsletter with the aim to keep the operators updated on current global fashion trends and new possibilities for application to eyewear using HD. To receive the Newsletter please contact: hd@okia.com.
